The Moment We’ve Been Waiting For
This is it. The class I’ve been looking forward to ever since I got a sneak preview, as a lowly sophomore, of the projects that the upper class fourth year graphics students had been working on. The desks had been transformed into individual presentations, tiered with boxes, bags and invented products–each reflecting the hours and hours of detail work and focus that had been dedicated to them. What drew me so much to this type of project is my own desire to create a business and be the sole designer behind all aspects of its design and brand identity. Though, this semester there is a new professor teaching the course, and with a new professor comes a new perspective or take on the curriculum or project. In this case, the project has not changed so much, but instead of inventing a commercial business that uses packaging, we are free to choose any business or organization, or even a niche audience that we feel needs a designers assistance solving a particular problem or overlooked aspect. Here is our vague outline of the project:
visualize your research; translate your research into a persuasive and emotional visual proposal; support your reasoning and work with process documentation